How to use Twitter for Business. Part 4.

Jan 15, 2010

OK – Now you have set up your account, have sent your first couple of tweets live and started to get your head round the way it all works, it’s time to find out how to tailor your Twitter activities towards business use, specifically:

Use Twitter for Marketing.

Use Twitter to drive visitors to your website. Tweet about interesting posts on your blog, about any special offers, product reviews etc. Are there any free tools, vouchers or ebooks that can be downloaded? Any of these things should be tweeted with a link to your site. If you are sending tweets out via the Twitter interface, you may need to use a URL shortening service to save space – shorturl.com for instance – if you are using our social media hub, the shortening service is included and the tweet will be handled automatically by the CMS.
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How to use Twitter for Business. Part 3.

Jan 2, 2010

Step 3. Start Tweeting.

It’s important to get a few tweets out straight away.  It will help people you follow to decide whether or not to follow you back. Start with a personal tweet about yourself and what people are going to find in your tweets.

As an example my first tweet was:

This is the new Twitter account for CaptainSEO. Please follow me for daily SEO tips and advice.

Typical types of tweet are: Continue reading

How to use Twitter for Business. Part 2.

Jan 1, 2010

Setting up your profile correctly.

Step 1. Sign up for Twitter

Before you set up your account, you will have to have a little think about your strategy. Whether you want to set up as a company or an individual. You could of course sign up for one of each. Continue reading

How to use Twitter for Business. Part 1.

Nov 6, 2009

A year or so back, I pooh poohed the use of social networks as a business tool but have been forced to modify my views by the success I have achieved using Twitter for Business.

In fact an entire new field of SEO has cropped up called Social Media Optimisation (SMO) which is something I have been talking about for some time. I called it SEO 2.0, but now accept the SMO moniker associated with it.

Anyway, lets get on with it.

We’ll start with the sign up procedure, then move on to general use and finally, business use of Twitter.

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