SMOhub Social Media Hub by Coast

Jan 25, 2010

Our Social Media Hub is the very latest thinking in interactive website technology, but don’t let this first line put you off. It’s not a website designed for techies: it’s a website designed to interact with the popular social networks currently taking the web by storm.

Our Social Network Hub allows you to have a “normal” website with pages about your product or services just as you would expect in a traditional site, but there is one major difference. We combine a blog into the site which automatically syncs and draws visitors to the site from social networks.

If you appreciate the need to engage your audience you will most likely know the difference between outbound marketing and inbound marketing and how the hub helps. If not please read more about it here.

How does the hub work?

Normally when a website is published, you would engage in an outbound marketing campaign. By this we mean you would advertise the site through traditional methods such as paid advertising using Google AdWords or the even more traditional flat media such as trade or local new publications.

This method is a throw away publish-once-read-once payment model whereas the advertisement gets in front of your audience when you pay to advertise and disappears soon afterwards. With the latest inbound marketing methods using social networking the approach is somewhat different.

The hub will share information with social networks and draw in visitors allowing you to engage with them and start a dialogue.

Here is an illustration of how it works.

For more information about how social networks can help your business, read our Twitter for Business guide.

To get a quotation, please contact us.